Table 3
Comparisons of mean outcome scores for the different makeup looks versus no makeup obtained from the regression models (see ).
| Outcome | Contrast | Estimate | SE | t-Statistic | DF | P |
250 ms
| Competence | Glamorous vs No Makeup | 0.42 | 0.03 | 16.03 | 26502 | <0.0001 |
| | Professional vs No Makeup | 0.41 | 0.03 | 15.55 | 26502 | <0.0001 |
| | Natural vs No Makeup | 0.2 | 0.03 | 7.64 | 26502 | <0.0001 |
| Likability | Glamorous vs No Makeup | 0.21 | 0.03 | 7.59 | 26502 | <0.0001 |
| | Professional vs | 0.26 | 0.03 | 9.41 | 26502 | <0.0001 |
| | No Makeup | | | | | |
| | Natural vs No Makeup | 0.15 | 0.03 | 5.45 | 26502 | <0.0001 |
| Attractiveness | Glamorous vs No Makeup | 0.83 | 0.03 | 31.19 | 26502 | <0.0001 |
| | Professional vs No Makeup | 0.76 | 0.03 | 28.79 | 26502 | <0.0001 |
| | Natural vs No Makeup | 0.4 | 0.03 | 15.28 | 26502 | <0.0001 |
| Trustworthiness | Glamorous vs No Makeup | 0.09 | 0.03 | 3.52 | 26502 | 0.0004 |
| | Professional vs No Makeup | 0.14 | 0.03 | 5.17 | 26502 | <0.0001 |
| | Natural vs No Makeup | 0.1 | 0.03 | 3.76 | 26502 | 0.0002 |
Unlimited
| Competence | Glamorous vs No Makeup | 0.3 | 0.03 | 10.16 | 26502 | <0.0001 |
| | Professional vs No Makeup | 0.37 | 0.03 | 12.54 | 26502 | <0.0001 |
| | Natural vs No Makeup | 0.24 | 0.03 | 8.22 | 26502 | <0.0001 |
| Likability | Glamorous vs No Makeup | -0.02 | 0.03 | -0.79 | 26502 | 0.4293 |
| | Professional vs No Makeup | 0.16 | 0.03 | 5.18 | 26502 | <0.0001 |
| | Natural vs No Makeup | 0.15 | 0.03 | 4.93 | 26502 | <0.0001 |
| Attractiveness | Glamorous vs No Makeup | 0.68 | 0.03 | 23.01 | 26502 | <0.0001 |
| | Professional vs No Makeup | 0.76 | 0.03 | 25.56 | 26502 | <0.0001 |
| | Natural vs No Makeup | 0.48 | 0.03 | 16.1 | 26502 | <0.0001 |
| Trustworthiness | Glamorous vs No Makeup | -0.13 | 0.03 | -4.33 | 26502 | <0.0001 |
| | Professional vs No Makeup | 0.04 | 0.03 | 1.5 | 26502 | 0.1337 |
| | Natural vs No Makeup | 0.09 | 0.03 | 3.15 | 26502 | 0.0016 |